How to stand out from the crowd.

Standing out from the crowd can ensure greater social outreach. 90% of brands agree that social engagements enable them to stay ahead of their competitors. Another 86% believe they use their competitor's socials to identify new business opportunities.

Connecting with your audience starts with knowing where they are. Outside of Facebook and Instagram, social consumers want brands to start using Twitter and TikTok more.

Visual content is a critical element in growing a social platform. Video and images are the most valuable for making social media goals. As video platforms like Instagram and TikTok become more popular, investing in visual content will be a priority.