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As you have probably noticed, each of these newsletters will generally start with a set of hashtags. These hashtags are trending topics and have information indexed on all platforms that support hashtags. For instance, today is Worlds AIDS Day as well as Cyber Monday.
Tomorrow is Giving Tuesday, the day dedicated to our non profit sector. Many local and community organizations depend on holiday giving to close the gap in resources so that they can provide new and maintain the same services customers need. Something as simple as giving a fact or "shout out" to a helping organization or cause that you believe and ending it with the hashtag #GivingTuesday can expand your reach exponentially as others reshare your post or tweet.
The most popular social media platforms that support hashtags are Twitter, Facebook, Instagram, and Pinterest. Try it, you just might like it. How to join the conversation:
1. Log into your favorite social media platform
2. Type in one of the hashtags above as shown (pound sign followed by topic with no space)
3. View interesting posts, tweets, pictures, and links to relevant blogs and articles.
4. Respond, reshare, or reblog information.
Please note that our Small Business Saturday Special to build a brand page on the social media site of your choosing has been extended for Cyber Week until Thursday, December 4. Details can be found on the website or Facebook Page.
I have offered social media marketing and management, training, and content creation services to entrepreneurs in the greater Ann Arbor area since 2012. In that time, I've helped clients from as far away as Chicago get the results they need to see their business grow. And I'd like to do the same for you.
As a Constant Contact Solution Provider, I'm specifically trained to help businesses like yours. A great first step that I highly recommend is starting a free trial of Constant Contact today. Together, we have the online marketing tools you need to achieve the growth you desire in 2015. Please contact me so we can get started on a marketing plan for you.
Have a great week,
Lead Content Strategist and CC Solutions Provider, Les Go Social Media Marketing & Training