Les Go Social Podcast Interview - The Secret Ingredient

Skyline-view-of-Ann-Arbor-Michigan-Business-and-Campus-District
Photo By Dwight Burdette [CC-BY-3.0], via Wikimedia Commons

I was recently interviewed by Christy Haussler, of Brick and Mortar Reporter, for my first podcast ever. The notes are posted on her page, but to hear what I think is the single-most ingredient to a successful social media marketing plan, listen here and post it in the comments (and there just may be a little reward in store for doing so):