Is Your Pricing Sorry?
I made the decision about a month ago, to quit playing with my prices and use the price points that I researched extensively. My research included web searches, informational interviews, and senior business advisers. I wanted to have the fairest pricing available. I have had a couple people that have known me for awhile question my pricing. I lost confidence in my pricing and tried to appease people at prices that were not at benefit to me or them. Today, I am pleased with the increase and consistency in quality and detail I am able to provide to clients. I know that I am competitively priced for the services I render.
A couple weeks ago, I finished up a 90-day strategy with a debut author that had no previous digital footprint and started working on action steps. I charged him my standard rates and was able to create a practical, creative, strategy for him that I am really excited about. He sold 18 copies of his self-published book within one week of us working together. When I told him how much for next week's session, his response was "that's all?" Note to self: Value yourself and the rest will follow.